160 frames per second

Self recently worked with global digital agency, Razorfish in developing some eye-candy around the up-coming release of the new XBox One’s launch title, Forza Motorsport 5. No difficult task there, considering you’re hyping sexy cars with some of the smartest online advertisers in the game. But still, it was work.

What resulted were a few banner ads (above), promoting a top-speed commercial that promoted the game. And the landing page linked above. Now, if we could just get behind the wheel of that McLaren (release date Nov 22).