Create Your Best Self

Self Worldwide is a Portland based, creative juggernaut, that starts every project with a simple, strategic insight and ends with a nice, memorable piece of communication.

Brand Strategy

We help companies figure out who they are, where they came from, where they’re going and who they should be talking to.

Concept Direction

Start with a solid idea, then assemble top shelf talent to execute. Designers, writers, filmmakers. Whatever the job takes.

Creative Writing

At the heart of this operation is a writer. Relevant insights. Sharp wit. Economy of words. The kind of writer that builds business.

While Self’s portfolio represents the combined effort of some crazy talented art directors, photographers, retouchers, web-developers, motion graphics artists, sound engineers, designers, illustrators, creative directors, and agency teams, the one common thread is  writer, creative director  – Geoffrey Abraham. And The Deard.

Yes, The Deard is the face of this little Self-made venture. He is our social media guru,  mascot,  alter-ego and enigma, all wrapped into a silly little icon.

Why “The Deard?,” you ask. Why not just “Deard?”

Because “The Deard” commands respect. Like The Hague. And The Pope. That’s why! And in an industry where respect has gone the way of the rolodex, The Deard plans on getting his. So whattya say?

Be The Deard

Self scales quickly to each new project we take on. Our network of industry veterans know how to work well together.

Strategy Deard

General Consul Deard

Developer Deard

Art Director Deard

Video Director Deard

Web Deard

Art Director Deard

Account Management Deard

Client Deard

Designer Deard

Director Deard

Associate Deard

Legal Deard

Youth Market Deard

Brand Deard

Influencer Deard