Ice Cream With Some Branding On Top

Portlanders, in all their infinite, artisanal, farm-to-food truck wisdom can find new, exciting gastronomic experiences all the time. But what of the sensible ones. Dropping $20 on ice cream for a family of four – not sensible.

This is ice cream. Sugar. Milk. Ice. Really hard to fuck up. And while Dairy Hill does in fact put out a creamy, delicious product (try the ice cream sandwich), the goal was never to reinvent ice cream, but rather, to remind us of what the ice cream experience is all about. A welcome respite from a sweltering summer afternoon. A little-league champs’ celebration. A random Tuesday night treat for the whole family.

And that’s exactly what we helped Dairy Hill become with a name, a logo, signage, interior designs and t-shirts featuring our friendly mascot. Dairy Hill is your friendly neighborhood scoop shop.

Based on the empirical data provided by Facebook likes and Yelp posts, this ice-cream model seems to be just what people are looking for.